What is Biophilic Design (And Why Does It Matter for Hotels?)

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What is Biophilic Design (And Why Does It Matter for Hotels?)

In an increasingly urbanized world, where concrete jungles dominate our surroundings, it’s easy to lose touch with the natural world. However, a growing trend in the design world is seeking to bring back our connection to nature. Enter biophilic design, a concept that integrates nature into our built environments.

Using plants to separate the seating areas in the bar area at the AC by Marriott Hotel in St. Louis Park, MN, serves as a refreshing contrast amidst the sleek, modern design of the space.

What is Biophilic Design?

Biophilic design is a concept that recognizes and embraces humanity’s innate connection to nature. It seeks to create spaces that evoke the feeling of being in nature, even within the walls of a building. Drawing inspiration from the patterns, colors, textures, and elements found in the natural world, biophilic design aims to enhance our well-being, productivity, and overall quality of life.

Greenery adds a burst of natural energy to the lobby area at the Hilton Garden Inn in Eagan, MN.

Why Does Biophilic Design Matter?

Why is biophilic design gaining so much attention? Well, research has shown that exposure to nature has numerous benefits for our physical and mental well-being. Biophilic design in hotels offers a unique opportunity for guests to unwind, reconnect with nature, and enjoy a more immersive and rejuvenating experience. It creates an environment that appeals to our senses and taps into our deep-rooted desire for natural beauty. The integration of biophilic design principles in hotels goes beyond aesthetics. Numerous studies have highlighted the positive effects of nature on our well-being, including stress reduction, increased productivity, improved sleep quality, and enhanced guest experience.

Natural wood tones give a warm, cozy vibe to the check-in desk at the Courtyard by Marriott in Owatonna, MN.

Bringing Biophilic Design to Hotels:

Hotels are ideal spaces to showcase the wonders of biophilic design. With their diverse range of areas, from lobbies and guest rooms to restaurants and outdoor spaces, hotels can create a holistic experience that immerses guests in nature from the moment they step foot inside. Here are a few key elements of biophilic design that can be incorporated into hotel spaces:

Natural Light and Views: Hotels can maximize the use of natural light by incorporating large windows that offer breathtaking views of the surrounding environment. This provides a sense of openness and connects guests with the outside world.

Greenery and Living Walls: Indoor plants and living walls not only add a touch of natural beauty but also improve air quality and create a calming atmosphere. The sight of lush greenery can instantly uplift one’s mood and promote relaxation.

Natural Materials: Incorporating natural materials like wood, stone, and bamboo into the hotel’s design and furnishings can create a sense of authenticity and warmth. From wooden flooring to stone accents, these materials add texture and a natural aesthetic.

Water Features: The sound and sight of water have a soothing effect on our senses. Hotels can incorporate water features like fountains or small ponds to create a serene and tranquil ambiance.

Nature-Inspired Artwork: Displaying artwork that showcases landscapes, wildlife, or natural elements can evoke a sense of wonder and connection with the outdoors. Such artwork can be strategically placed throughout the hotel to enhance the biophilic experience.

Homewood Suites in Des Moines, IA, brings the outside into it’s guest rooms with framed prints of nature photography.

As the world continues to evolve, biophilic design offers a much-needed reminder of our intrinsic connection with nature. Hotels that embrace biophilic principles provide an escape from the hustle and bustle of urban life and enhance our well-being, productivity, and overall experience as guests. So, the next time you plan a getaway, consider choosing a hotel that has integrated biophilic design—it’s an invitation to reconnect with nature, nurture your senses, and embark on a truly immersive experience like no other!

Interior Design for Hotels

Ramaker’s interior design team creates unforgettable environments that align with each client’s functional and aesthetic requirements. Ready to elevate your interiors? Learn more about Ramaker’s Interior Design experience here. Or incorporate biophilic design into your next Hotel Property Improvement Plan.

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